Who We Are
La Voix du Vin is redefining supplier
representation in Quebec through a dynamic, service-driven approach. Born from a shared passion for fine wine and backed by decades of industry expertise, the agency is guided by a clear mission: to connect a curated portfolio of world-renowned producers with clients who value quality, exclusivity, and personalized service.
We elevate the SAQ retail landscape with a premium portfolio supported by best-in-class execution - driving visibility,
education, and performance at store level. With a strong presence across both retail and on-premise channels, we represent our producers with focus and intent, always prioritizing long-term brand equity and sustainable success.
Our portfolio continues to grow with the
addition of some of the most respected names in the wine world. Often produced in limited quantities, these wines are destined for discerning collectors, leading restaurants, and private cellars that value authenticity and excellence.
We deliver a true white-glove
experience - setting a new standard for service in Quebec. Through tailored
access, expert insight, and dedicated support, we ensure that purchasing fine wine is seamless, efficient, and aligned with the caliber of the product.
Our ambition is to build Quebec’s most influential direct-to-consumer and on-premise sales force, anchored by an exceptional portfolio - from by-the-glass essentials to rare and iconic allocations.
Our Partnership
La Voix du Vin is a strategic partnership between Halpern Enterprises and Select Wines Group, uniting complementary expertise to create a powerful new force in the Quebec wine market.
Halpern Enterprises brings over 65 years of experience in the Canadian market and is widely recognized for its world-class portfolio and deep specialization in premium and luxury wines. Its disciplined, high-touch approach spans retail, restaurant, and private client channels, with a proven ability to build enduring, iconic brands. Its Ontario operations set a benchmark for allocation strategy, customer experience, and market execution.
Select Wines Group, founded in 1982, is an established agency with deep roots in Quebec and a strong national presence. With decades of experience navigating the SAQ system, it delivers a robust platform across trade marketing, retail, and on-premise channels. Its consistent execution, strong field presence, and long-standing industry
relationships have made it a trusted partner throughout the province.
Together, under La Voix du Vin, this partnership delivers a refined and differentiated model for supplier representation - combining national reach, local expertise, and a shared commitment to excellence. It represents a meaningful evolution in the Quebec wine landscape, bringing a new level of focus, service, and performance to both producers and clients.
